Professional Experience

Digital Communications Manager
City of Portland Water Bureau
November 2016 to present

Logo for the Portland Metropolian Association of RealtorsCommunications Director
Portland Metropolitan Association of Realtors®
May 2014 to November 2016

Provided strategic communications leadership and managed social media communications, website maintenance, media relations engagement and content production for four electronic publications and three websites. Lead operations for two committees, including the Young Professionals Network (YPN) and Masters Circle. Crafted various communications — using existing templates and creating original design templates — for urgent and routine Association issues. In addition, provided technical support for all three association websites.

Key Responsibilities and Achievements:

  • Managed public awareness campaigns and member outreach efforts by creating engaging and informative print and digital advertising collateral
  • Supervised operations for eight public events per year with 50 to 200 attendees per event
  • Oversaw all marketing for Masters Circle, including eight ads per year consisting of seven to eight pages
  • Led large-scale re-design of three association websites (HOWNW.com; PMAR.org; PMARMC.com)

PMAR logoGovernmental Affairs Specialist
Portland Metropolitan Association of Realtors®
October 2012 to May 2014

Supported operations of PMAR and the Government Affairs Department facilitating efficient communication flow. Crafted communications regarding government hearings and public forums for land use policies. Managed HCS designation class for Relators® to earn HCS designation by coordinating event logistics. In addition, provided administrative support and managed team workflow for Governmental Affairs Committee and Homeownership Opportunities Committee meetings.

Key Responsibilities and Achievements:

  • Collaborated with Communications Department crafting social media updates and member-wide print and electronic communication pieces
  • Maintained records for ordinances, elected official guides and public information documents
  • Developed flyers and collateral materials related to governmental affairs activities

Brian Balla logoWeb Design & Marketing Consultant
Self-employed
October 2008 to February 2016

Worked with clients to develop strategies and implementation plans for creating high-impact websites, marketing collateral and online brand platforms achieving business goals. Managed all aspects of business operations, including scheduling, marketing, finances, invoice and billing, project management and subcontractor management.

Key Responsibilities and Achievements:

  • Performed coding and graphic design to develop engaging websites with focus on client ROI
  • Developed marketing materials, built social media profiles and managed hosting for client websites
  • Crafted content for client websites including web content, photography, videography and print collateral development including brochures, electronic newsletters and standard informational advertisement pieces

Volunteer Experience

Civic-minded volunteer leader with an eye toward equity, inclusion, and community building.

  • Neighborhood Association President, 2015 to present
  • Oregon Department of Transportation Community Advisory Committee for the 82nd Avenue of Roses Implementation Plan, 2015 to present
  • Multnomah County Multnomah County Community Involvement Committee District 3 Representative, 2016 to present
  • Neighborhood Association Communications Chairperson, 2015 to 2016
  • Volunteer Webmaster for Animal Welfare Non-Profit, 2014 to 2015
  • Tech Instructor at Multnomah County Library, 2012 to 2014